Why hire an Amazon marketing agency

With well over 310 million active shoppers on Amazon, if you have an ecommerce business or product, you should take selling on Amazon into consideration when creating your business model.

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Selling on Amazon is not a “set it and forget it” type of platform.
It requires a thoughtful strategy and daily management.

They understand the intricacies of Amazon

They know how to optimize paid advertising

They can help grow your business in more ways than one

They understand the intricacies of Amazon

As we stated earlier, Amazon is not a “set it and forget it” platform where you simply upload your product listings; it’s much more involved than that. You must understand the difference between things like Fulfillment By Amazon (FBA) and Seller-Fulfilled Prime (SFP), the variety of Amazon fees that you could be charged, the ins and outs of Amazon SEO (which is not the same as Google), Amazon advertising and product listing best practices and optimization, and more. In addition, Amazon is constantly making updates to its site to help increase sales, but some of these changes aren’t always directly communicated to sellers. Keeping track of this is enough to make your head spin.

When looking for an agency, steer clear of anyone promising immediate results. Instead, look for an agency with experts in every category (Amazon SEO, ads, and product listing development) that are continuously staying up to date on Amazon’s latest news and understand that it takes strategy, finesse, money, and marketing to make an Amazon listing successful.

They know how to optimize paid advertising

An important thing to understand about Amazon ads is that they take a lot of time. Sure, you could find a variety of resources online to learn some basics, but again, that takes a lot of time as well. In the eCommerce industry, time is money. Ads also take weekly management, data evaluation, and execution. Amazon marketing agencies understand the complexities of Amazon Sponsored Products, Headline Ads, and more, as well as other paid forms of online advertising.

They can help grow your business in more ways than one

If you are an eCommerce brand, you are probably not limiting your sources of online revenue to Amazon. You likely have websites to maintain, audiences and online communities to monitor, and other forms of paid advertising to manage. When you hire a trusted Amazon agency, they can build and supervise your Amazon listings so that you can focus on other important aspects of your business

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Any more reasons?

There are many businesses that struggle when trying to sell their products on Amazon. The great thing is that there are marketing agencies available that can assist. If you are unsure of whether to move forward and reach out for help, here are 5 great reasons to leap.

Online business is not booming

Just because you have a successful brick-and-mortar business, this does not mean that you will be a hit when trying to sell things on the Web. If your sales are not as high as you thought they would be, getting the help of a professional can offer a much-needed boost. An Amazon marketing agency can use their skills and experience to take new online businesses and turn them into a powerhouse.

Profits are diving

In some cases, people who are not familiar with selling on Amazon can watch their profits fall to the floor without warning. If this continues for a long time, it can lead to a company shutting its doors. This is a particularly complex issue if you see declining profits, and you have no idea what the problem is. An Amazon marketing agency can take a look at the situation from a professional perspective. They will analyze each aspect of your business and let you know what you are doing wrong. With the right help, you can see things turn around in a reasonable amount of time.

The competition is doing it

If you have ever sat back and wondered why your competitors are doing so well, it could be that they have hired an Amazon marketing agency to assist them. You do not want to allow them to get so far ahead that you can’t catch up. Instead of sitting back and waiting for a miracle, it is time for you to take charge. Throw away all of the reservations and pride you have and allow yourself to seek help. This is a far better idea than doing nothing while your competition soars and your business flows down the drain.

Offline business is booming

If you are doing very well offline and you have no time to spare, it can be not very easy to manage your listings on Amazon. The key is for both selling channels to be just as successful, which is why you need to reach out for help. Allow an agency to come in and take care of the online part of your business so you can devote your time to everything else. Before you know it, your profits will be higher than ever, including online sales.

Build your online success together

Selling on Amazon is not as simple as placing a listing and waiting on a miracle. It takes the right amount of marketing to make things run like a well-oiled machine.

If you are having some trouble with this and you want to see a positive change, you should get in touch with an agency right away.

Let’s grow your business!